PONDS Skinfluencer 2024: The Influencer Hunt That Delivered Over 14M Views
This case study explains how POND’S Bangladesh used a creator-led “Skinfluencer” campaign on TikTok to drive massive reach, stronger view-through, and low-cost traffic.
In 2024, POND’S didn’t run a typical “influencer post + promo code” campaign. They turned influencer marketing into an event: an influencer hunt and a reality-show-style content series, built with TikTok-first creative and backed by performance ads.
What they were solving
Skincare ads often get skipped fast—especially on short-form video. POND’S needed:
- Big visibility (fast reach)
- Content people would actually watch (not scroll past)
- Strong ad performance, not just hype
The idea that made it work
They launched POND’S Skinfluencer—described as Bangladesh’s first influencer hunt reality show—with 14,000+ participants, and 120 moving to the next round. That competition format created natural drama, repeat viewing, and share-worthy moments.
How the influencer marketing was executed
Instead of forcing “TVC style” content, they adapted into platform-native pieces using TikTok Creative Exchange (TTCX):
- Converted a traditional TVC into 4 TikTok-style ads
- Optimized hooks, pacing, and TikTok-native storytelling to improve retention and response
Results (the numbers that make it credible)
The campaign reported:
- 14M+ video views
- 8M+ reach
- 2.7× lift in view-through rate (VTR)
- 12.4% CTR (traffic campaign)
The POND’S Skinfluencer 2024 campaign proves that influencer marketing works best when creators are treated as strategic partners, not just promotional faces. By combining competition-led storytelling, platform-native content, and performance amplification, POND’S turned influencers into educators and trust-builders—driving both attention and action.
For brands in 2026, the lesson is clear: relevance, clarity, and creator fit matter more than raw reach. Influencer marketing delivers results when the right specialists are hired for the right outcomes—exactly the mindset modern brands need to scale efficiently.
Following the same logic, brands looking to replicate this approach need a reliable way to identify creators based on fit, content quality, and audience relevance, not just follower count. Platforms like KriyaKarak support this process by enabling brands to explore verified local influencer portfolios, assess past work, and connect directly with creators—making influencer discovery more structured, transparent, and aligned with performance-driven campaigns.
বর্তমান সময়ের অন্যতম চ্যালেঞ্জ হলো সঠিক দক্ষ পেশাজীবী খুঁজে পাওয়া এবং দক্ষ পেশাজীবীদের জন্য নিজেদের প্রতিভা প্রকাশ ও অর্থ উপার্জনের উপযুক্ত সুযোগ তৈরি করা। ঠিক এখানেই ক্রিয়াকারক একটি কার্যকর এবং সময়োপযোগী সমাধান হিসেবে আত্মপ্রকাশ করেছে।
ভিডিওটিতে তুলে ধরা হয়েছে ক্রিয়াকারক এর কার্যক্রম, এর মূল উদ্দেশ্য এবং এটি কীভাবে স্থানীয় সৃজনশীল মানুষদের জন্য একটি সাফল্যের প্ল্যাটফর্ম হিসেবে কাজ করছে।
এক প্ল্যাটফর্মে সব সমাধান
ক্রিয়াকারক এমন একটি প্ল্যাটফর্ম যা সৃজনশীল পেশাজীবী এবং ক্লায়েন্টদের এক জায়গায় সংযুক্ত করে। ব্যবহারকারীরা খুব সহজেই তাদের প্রয়োজন অনুযায়ী দক্ষ ফটোগ্রাফার, ভিডিওগ্রাফার, ডিজাইনার, রাইটার, ইভেন্ট এক্সপার্টসহ বিভিন্ন সেবাদাতা খুঁজে পেতে পারেন এবং সরাসরি বুক করতে পারেন।
একইসঙ্গে, ফ্রিল্যান্সার বা পেশাজীবীরা তাদের দক্ষতা তুলে ধরতে পারেন আকর্ষণীয় প্রোফাইল এবং পোর্টফোলিওর মাধ্যমে, সময়সূচী নিয়ন্ত্রণ করতে পারেন এবং নিরাপদে অর্থপ্রাপ্তি নিশ্চিত করতে পারেন।
ক্রিয়াকারক এর মূল বৈশিষ্ট্যসমূহ;
- প্রোফাইল ও পোর্টফোলিও ব্রাউজ করার সুবিধা
- সময়সূচী ও বুকিং ব্যবস্থাপনা
- সহজ ও নিরাপদ পেমেন্ট সিস্টেম
- স্থানীয় প্রতিভাদের জন্য কার্যকর প্ল্যাটফর্ম
- ক্লায়েন্ট ও সার্ভিস প্রোভাইডারের মধ্যে সরাসরি সংযোগের সুযোগ
স্থানীয় প্রতিভার ক্ষমতায়ন
ক্রিয়াকারক কেবল একটি মার্কেটপ্লেস নয়, বরং এটি একটি ক্ষমতায়ন প্ল্যাটফর্ম। এখানকার প্রতিটি ফিচার তৈরি হয়েছে সৃজনশীল মানুষদের কথা ভেবে যাতে তারা সহজে নিজেদের কাজের সুযোগ পায়, একটি নির্ভরযোগ্য পরিচিতি তৈরি করতে পারে, এবং দক্ষতার বিনিময়ে স্বচ্ছ ও নিশ্চিতভাবে উপার্জন করতে পারে।
এই প্ল্যাটফর্মটি বিশেষভাবে ফ্রিল্যান্সারদের জন্য উপযোগী, যারা নিজের শিডিউল নিজের মতো করে ম্যানেজ করতে চান এবং নিজের কাজের উপর পূর্ণ নিয়ন্ত্রণ রাখতে চান।
ক্লায়েন্টদের জন্য সহজ সমাধান
ব্যবহারকারীদের জন্য ক্রিয়াকারক মানে হলো দ্রুত, নিরাপদ এবং পেশাদার সেবা। বাজেট, সময় এবং কাজের মানের সঙ্গে সমন্বয় রেখে একজন গ্রাহক খুব সহজেই উপযুক্ত পেশাজীবী খুঁজে বের করতে পারেন, যা সময় এবং ঝামেলা উভয়ই কমিয়ে আনে।
ক্রিয়াকারক আজকের বাংলাদেশে সৃজনশীল পেশাদার এবং খুঁজছেন এমন ক্লায়েন্টদের জন্য একটি বিশ্বাসযোগ্য ও শক্তিশালী মাধ্যম। এটি শুধু কাজের সংযোগ তৈরি করছে না, বরং একটি নতুন কর্মসংস্থান এর জন্ম দিচ্ছে যেখানে দক্ষতা, স্বচ্ছতা এবং পারস্পরিক শ্রদ্ধা একসঙ্গে কাজ করছে।
Finding the right creative professionals is easier with KriyaKarak, and this article explores how businesses connect with verified talent efficiently. In a world where creativity knows no bounds, KriyaKarak emerges as a dynamic platform where creative professionals come together to inspire, collaborate, and bring ideas to life. Whether you're an artist, designer, writer, musician, filmmaker, or any other creative soul, KriyaKarak offers the perfect space to network, showcase your talents, and embark on collaborative ventures. Join us as we delve into the vibrant world of KriyaKarak and discover the endless possibilities that await.
1. A Hub for Creative Minds:
KriyaKarak is more than just a platform—it's a thriving community of creative minds from around the globe.
Connect with fellow artists, designers, writers, musicians, filmmakers, and more who share your passion for creativity and innovation.
2. Seamless Networking and Collaboration:
KriyaKarak makes networking and collaboration effortless, providing tools and features to connect with potential collaborators, clients, and mentors.
Whether you're looking to team up on a project, showcase your portfolio, or seek guidance from industry veterans, KriyaKarak has you covered.
3. Showcasing Your Talent:
Showcase your talent and creativity to a global audience on KriyaKarak 's digital platform.
Create a stunning portfolio to highlight your best work, attract potential clients and collaborators, and establish yourself as a prominent figure in your field.
4. Discovering Opportunities:
KriyaKarak opens doors to a world of opportunities for creative professionals.
Browse through job postings, project listings, and collaboration requests to find exciting opportunities that align with your skills, interests, and career goals.
5. Cultivating Meaningful Connections:
Build meaningful connections and relationships with fellow creatives on KriyaKarak .
Engage in discussions, share insights, and exchange feedback to grow and learn from each other's experiences.
6. Nurturing Creative Growth:
KriyaKarak is a platform dedicated to nurturing creative growth and development.
Access resources, workshops, and educational content to hone your skills, expand your knowledge, and stay updated on the latest trends and developments in your industry.
7. Empowering Creative Visionaries:
At KriyaKarak , we believe in empowering creative visionaries to unleash their full potential and make a meaningful impact on the world.
Whether you're a seasoned professional or an emerging talent, KriyaKarak provides the support, encouragement, and resources you need to thrive in your creative pursuits.
8. Diversity and Inclusivity:
KriyaKarak celebrates diversity and inclusivity, welcoming creatives from all backgrounds, cultures, and identities.
Embrace the richness of perspectives and experiences within the community, fostering a supportive and inclusive environment where everyone feels valued and respected.
9. Transparent and Secure Transactions:
KriyaKarak prioritizes transparency and security in all transactions, ensuring fair and equitable collaboration between creatives and clients.
Benefit from transparent pricing, clear communication, and secure payment processing, fostering trust and confidence in every interaction.
10. Continuous Innovation and Improvement:
KriyaKarak is committed to continuous innovation and improvement, evolving to meet the changing needs and demands of its users.
Stay at the forefront of creativity with access to cutting-edge features, tools, and resources designed to enhance your experience and fuel your creative growth.
KriyaKarak is more than just a platform—it's a vibrant community, a collaborative space, and a catalyst for creativity and innovation. Join us on this exciting journey as we connect, collaborate, and create together. Whether you're looking to showcase your talents, find opportunities, or simply connect with like-minded individuals, KriyaKarak welcomes you with open arms. Together, let's make magic happen and unleash the boundless potential of creativity. Welcome to KriyaKarak—where creativity knows no limits.
This case study examines how KriyaKarak helps skilled graduates move from unemployment to opportunity by connecting them with verified, skill-based work. Bangladesh’s job market is facing a unique paradox: while millions of graduates remain unemployed, companies are overwhelmed with CVs yet struggle to find skilled and job-ready professionals. According to the Bangladesh Bureau of Statistics (BBS, 2024), the unemployment rate stands at around 4.6%, with more than 2.7 million people currently out of work. Alarmingly, nearly 13.5% of graduates remain unemployed, a figure significantly higher than the national average (Financial Express, 2024).
The Skills Mismatch in Bangladesh’s Job Market
Despite receiving hundreds of applications for a single role, many Bangladeshi companies report that candidates often lack practical, industry-ready skills. Studies show that key sectors such as IT, digital services, and creative industries face substantial skill gaps, making it difficult for employers to fill roles efficiently (TBS News, 2024).
This disconnect leads to:
- Long and inefficient hiring cycles
- Increased training and onboarding costs
- Projects delayed due to lack of suitable talent
Why Job Seekers Are Still Struggling
For job seekers, the challenge is not a lack of effort but a lack of opportunity to prove real capability. Many graduates face:
- Limited hands-on experience
- Difficulty showcasing skills beyond academic certificates
- Low employer trust in traditional CV-based hiring (The Daily Star, 2024)
As a result, a large portion of educated youth remains unemployed or underemployed, despite growing demand for specialized skills.
How KriyaKarak Helps Close the Gap
This growing inefficiency in Bangladesh’s job market calls for a smarter, more transparent hiring approach. KriyaKarak enables businesses to hire verified local specialists in a few clicks—without agency hassle.
Through KriyaKarak
- Employers can view verified profiles and real portfolios
- Hiring decisions are based on skills, not just CVs
- Professionals connect directly with companies, reducing delays and costs
Who Benefits Most from This Model
- Businesses and startups seeking skilled designers, marketers, or developers
- Brands hiring photographers, videographers, or creative teams
- Event organizers looking for AV, décor, or production experts
- Agencies and entrepreneurs outsourcing specific tasks
Bangladesh’s job market does not suffer from a lack of talent—it suffers from a lack of efficient connection between skills and opportunity. By moving beyond traditional CV-driven hiring, platforms like KriyaKarak help companies find the right specialists faster while giving skilled professionals a fair chance to be discovered.
The future of hiring in Bangladesh lies in verified skills, transparent portfolios, and direct collaboration—and KriyaKarak is built to make that happen.